The Gold Standard Waffle Program
A complete commercial waffle program - mix, equipment, and support.
Here's exactly how it works: we provide the commercial-grade waffle makers so you don't need to buy equipment, ship pre-portioned mix direct to your door, and ship a replacement the next business day if an iron ever fails. No rep visit to schedule around. This page walks through the whole program, step by step.
From family diners to fortune 500 Operators
23 years in commercial foodservice
6000+ operators
How The Program Works
From first call to fresh waffles.
The whole program, start to finish. No lengthy install, no capital purchase, no waiting on a scheduled delivery. Here is what actually happens at each stage.
1
THE FIRST CALL
We learn how your kitchen runs
You talk to someone who knows the program - no automated system, no scripts. We ask about your operation: how many covers you turn, what your menu looks like, your service style, and which locations you are setting up.
2
CHOOSING YOUR MIX
We help match mix to your menu
Based on that conversation, we recommend from our 7 pre-portioned signature mixes. Belgian for a hotel breakfast bar, Cornmeal for chicken-and-waffle service, dessert and brunch flavors for a restaurant menu - or any combination across your locations.
3
EQUIPMENT SHIPS
Your commercial waffle makers arrive
We ship commercial-grade waffle makers direct to your door - provided at minimal upfront cost, with no expensive equipment to buy. Everything arrives ready to set up on your line. Most operators are serving fresh waffles within a few business days of ordering.
4
FIRST SERVICE
You start serving
Pre-portioned mix means no measuring, no guesswork, no training a line cook on ratios. Open a bag, follow the simple process, and serve the same crisp, golden waffle whoever is working that shift.
5
REORDERING
We stay in touch
Mix auto-ships on a steady cadence based on your committed volume Need more sooner? Call, text, email, or have us adjust your auto-ship - it ships direct from our warehouse straight to you.
6
IF SOMETHING BREAKS
A replacement ships next business day
If an iron fails under normal use, you call us and someone who knows the program picks up. If we cannot solve it on the phone, a replacement ships out the next business day - and worn plates ship at no extra cost as they wear with normal use. You send the old unit (or the worn plates) back in the same box. No service gap.
What You Get
What shows up at your door.
The program is not just mix. Here is the equipment and material that arrives when you start - everything you need to run a full waffle service.
The Commercial Waffle Maker
Commercial-grade equipment built for a busy line - provided at minimal upfront cost, no expensive purchase.
Your Pre-Portioned Mix
Signature mix, measured and bagged for commercial volume, in the flavors matched to your menu.
Onboarding Materials
Everything your team needs to run the program from day one, with no guesswork on the line.
The Mix Supply
How mix ordering actually works.
The core of the program is steady, reliable mix supply. You are not waiting on a scheduled-delivery calendar - here is how it runs.
Pre-portioned, every time
Mix arrives measured and bagged for commercial volume - no scooping, no scaling, just consistent quality between shifts and cooks.
Steady ordering, flexible adjustments
Mix auto-ships on a steady cadence based on your committed volume. Need more ahead of a busy weekend or a seasonal push? Call, text, email, or adjust your auto-ship - you are never waiting on a scheduled delivery day.
Shipped direct to your door
Mix ships direct from our warehouse to your location, anywhere in the continental US, plus Hawaii and Alaska. No distribution-territory restrictions.
No long-term contract
You are not locked into a multi-year commitment. Scale your committed volume up for a busy season or adjust it as your operation changes - the program flexes with you.
Mix supply, the way it should work
Many waffle programs hand mix supply to a rep on a fixed delivery calendar. Ours keeps it simple - auto-ship on a steady cadence, adjust by call, text, or email, and keep serving.
7 pre-portioned signature mixes available, built for commercial throughput.
The Cost
How pricing works.
No capital equipment purchase, no long-term contract. The program has two simple parts - here is how each one works.
1
The equipment
Commercial-grade waffle makers are provided at minimal upfront cost - no separate equipment purchase, no capital outlay. The maker is yours to use as long as you're running mix through it, and plate replacements ship at no extra cost when the plates wear with normal use.
Minimal upfront cost
2
The mix
Pre-portioned mix ships from our warehouse on a steady auto-ship cadence. Your monthly cost tracks your committed volume, and you stay flexible on channel and on ordering more, with no long-term contract.
Pay as you order
3
What it runs per month
Most operators run between 2 and 8 cases per month, depending on volume and mix selection. Call us with your weekly cover count for a real quote in five minutes.
No contract
Built For Your Operation
Find your operation.
The program runs the same way everywhere, but the specifics - equipment fit, mix selection, throughput - shift by operation. Go straight to the details for yours.
Most Popular
Restaurants & Diners
How the program fits a restaurant line - turning a breakfast item into a brunch, lunch, and dessert engine without adding prep time.
See the restaurant program →
Breakfast Favorite
Hotels & Lodging
How the program runs a breakfast bar - dependable mix supply and fast equipment replacement, for any property size.
See the hotel program →
Delivery-First
Ghost & Virtual Kitchens
How the program fits a delivery-only operation - compact equipment and mix supply that scales with order volume.
See the ghost kitchen program →
Multi-Unit Friendly
Campus & Education
How the program runs at cafeteria scale - direct-ship delivery means every campus gets the same program, every location.
See the education program →
Resident Favorite
Senior Living & Retirement
How the program serves senior living communities - a familiar, comforting menu item that residents look forward to, with reliable supply every week.
See the senior living program →
Everywhere Else
Other Operations
How the program fits casinos, country clubs, corporate dining, and correctional food service - the same setup, matched to your operation.
See the other operations program →
The Difference
Why operators switch to Gold Standard.
The Gold Standard Way
Direct-ship freedom. Staffed support. National coverage.
Commercial waffle makers at minimal upfront cost
Mix ships direct to your door, anywhere in the US
Auto-ship on a steady cadence, adjust any time by call, text, or email
Iron fails? Replacement ships next business day
Plate replacements at no extra cost as plates wear
No long-term contract
You call, we answer
The Old Way
Equipment tied to a sales rep. Mix tied to a calendar.
Capital equipment purchase up front
Service area can be limited by distribution reach
Restock tied to a fixed delivery schedule
Iron fails? Wait for the next scheduled delivery
Worn plates? Wait, or pay for the swap
Often locked into long-term commitments
Support can be hard to reach when you need it
The Support
If something goes wrong.
Equipment fails sometimes - that's true of any program. What matters is how fast you get back up and running. Here's what happens.
STEP ONE
You call, we answer
No phone tree, no ticket queue. Someone who knows the program picks up during business hours and works the problem with you right away.
STEP TWO
A new iron is on the way
If it cannot be solved on the call, a replacement iron ships the next business day to keep your service running. Worn plates ship at no extra cost on the same workflow as they wear with normal use, and a fresh pair goes out.
STEP THREE
You send the old unit back
The broken unit goes back in the same box the replacement arrived in. No cost to sort out, no service gap.
Wondering how we stack up against the alternative?
We put our program point by point against the traditional service model - equipment, mix supply, service, coverage. See how Gold Standard compares.
Add a premium waffle program without buying equipment.
Tell us a little about your operation. We'll match you with the right mix and equipment for your kitchen - and someone from our team will follow up within one business day.
Two minutes.
Tell us about your operation. No commitment required.
FAQ
Waffle program
questions, answered
Don't see your question? Call (833) 901-5062 and talk to someone who knows the program.
How much does the program cost?
There are two parts. Equipment is provided at minimal upfront cost - no separate purchase, no long-term contract. Mix you pay for as you order it. Most operators run between 2 and 8 cases per month per location depending on volume and which mixes they use.
Call us with your weekly cover count and we'll quote you in five minutes.
How fast can I be up and running?
Most operators are serving fresh waffles within a few business days of ordering. After the first call, your equipment and mix ship to your door, and pre-portioned mix means there is no lengthy training to schedule.
What happens if my equipment breaks?
You call us and we answer. If we cannot fix it over the phone, a replacement iron ships out next business day to keep your service running. You ship the broken unit back in the same box the replacement arrived in.
Do you replace plates when they wear out?
Yes - plate replacements ship at no extra cost as plates wear with normal use, typically on a three-to-four-month cadence depending on your batter volume. No usage caps, no service-call fees. They go out as the plates wear, and you return the worn pair in the same box.
How does mix ordering work?
Mix auto-ships on a steady cadence based on your committed volume, and we contact you every month before your order ships. Need more sooner? Call, text, email, or have us adjust your auto-ship. It ships direct from our warehouse to your location, anywhere in the continental US, plus Hawaii and Alaska.
Is there a long-term commitment?
No long-term contract and no multi-year commitment. You can adjust your committed volume as your operation changes; if you ever wind down, we'll just ask for the equipment back.
What flavors do you offer?
Our 7 signature mixes include Belgian, Red Velvet, Cinnamon Bun, Chocolate, Pizza Waffle, and Cornmeal - plus seasonal flavors that rotate through the year. All are pre-portioned and built for commercial throughput.